Flip Video + YouTube: Promote Your Business

Online Video Marketing: Ten Ways You Can Use YouTube To Promote Your Online Content

YouTube is nothing less than an online video phenomenon and if you aren’t already using it as a tool to promote yourself or your online content, you should really give it some thought. Here’s why:

Having already served up over 1.73 billion video views and 45 terabytes of video footage to the world, YouTube is everyone’s first port of call when they want to search for online video.

While it might not be the best featured or even best quality service for video producers, it is by a long shot the most popular. If you are a blogger, marketer, film maker or any other kind of online publisher or entrepreneur, you stand to gain a lot by getting some exposure on YouTube.

But how do you get your content noticed, when there are 6.1 million videos for your audience to choose from? Certainly, there is no replacement for making or aggregating great content, but there are several ways that you can make your presence felt, and drive traffic back to your own website.

In this guide to getting the best out of YouTube from a marketing perspective, I take you through an assortment of YouTube strategies and features that you can use to raise your profile, whether you create your own videos, or act as a video NewsMaster, selecting and grouping other people’s video for your niche-audience.

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Originally written by Michael Pick for Master New Media and originally published as: “YouTube Video Marketing: Ten Ways You Can Use YouTube To Promote Your Online Content“

How to Build a Video Podcast in 3 Steps

Creating video podcasts is easier than you might think. Here’s a look at the basics, from production to posting to delivery.

http://www.streamingmedia.com -By Jose Castillo
May 16, 2006

One would think that receiving Oxford English Dictionary’s “2005 Word of the Year” plus sharing a name with the hottest gadget in recent history would cause podcasting to rest on its laurels, but this delivery system continues to reinvent itself.

The most recent reinvention involves a marked upswing in the use of video-based podcasting. Video podcasting have been used by a cross-section of traditional and non-traditional media, from major TV networks, cable, and public television stations to software companies, movie studios, and intriguing upstarts like AskaANinja.com, Happy Tree Friends, and Channel Frederator. …. Click here to learn more!

NHL Video using camcorder for youtube site

 Actor Dave Annable is ready to meet Lord Stanley’s Cup during its visit to the set of the show “Brothers and Sisters”.

This video clip was shot using Pure Digital’s new Flip Video™ – the only camcorder that connects directly to YouTube.

Ford Models Uses Pure Digital Camcorder for YouTube site

See for yourself http://www.youtube.com/fordmodels

Success With Video Blogging

February 15, 2007
By Edward Cone
Beet.tv founder Andy Plesser shares his thoughts on why companies should get into the video blogging game.
Andy Plesser is the founder of New York City-based Plesser Holland Associates, which advises companies and nonprofits on creating and using Web media, especially video. The firm also created the popular video-blogging site Beet.tv, which posts interviews with Web personalities and thought leaders. Plesser spoke with Senior Writer Edward Cone about the “mediafication” of all sorts of organizations.

Plesser: If you are a company with something interesting going on, it’s important to understand that video clips can help you grow virally. At some level, it’s the economics of reputation: You want to be seen as authoritative in your field. Businesspeople may inspire or lead best by performing on a physical stage, where words are spoken aloud and gestures matter—not via the written word, which is often bland. When you can just whip out your iMac and get a message out to prospective clients, it starts to make sense in terms of time and effort.

What should companies be saying in these videos?
Video blogging is like an informational TV channel, a travel channel or a trade publication. It has to be tailored for the strategy of the company, whether that means communicating closely with consumers or customers, creating brand loyalty, or providing service information. Companies can use video blogs to provide really valuable information, not just about how great their car or computer is, but about what’s happening in the automotive world, or what’s exciting in the larger market. It’s about creating media that’s interesting, not just a sales job.

How do you find the right audience for this stuff?
Having a robust e-mail list and strong Web presence are good starts. Proper search terms and the use of RSS feeds can even the playing field for small companies. This is supposed to be easy: Coded flash video can be used effectively in platforms that already exist, and in a seamless way—expensive streaming and servers are not essential. But you want to do it right, with integrity and editorial excellence. My approach is to create video on a blog platform, with text as metadata, and cross links to other sites and other people. That builds audience, authority, searchability and Google juice. It’s got to be searchable, or else it may get lost.

Every Company’s a Media Company

By Edward Cone , CIO Insight

Here are five tips to create and execute a winning online multimedia strategy.

A documentary crew is taking a long look at Ford Motor Co., and the camera does not flinch from the bad news. Footage shot on July 20, 2006—the day the struggling automaker reported a $123 million loss for the second quarter of last year—shows Kevin Tynan, an analyst with Argus Research, explaining his “sell” rating on Ford stock, and predicting that it will be difficult for the company to meet its turnaround schedule. Barron’s senior editor Jay Palmer then appears on screen, noting grimly that Ford must stop the bleeding to survive. And Mark Fields, president of Ford’s North and South American business, admits he was surprised by some of the external factors that hit the bottom line…  Every Company’s a Media Company

Ford Models is Now a “Media Company”…..And You Can Be One Too!

Here’s an interview by Beet tv with John Caplan, President of Ford Modeling, the world largest and best known modeling agency. Ford is providing scores of models with camcorders and handling uploading to YouTube, Revver and other video sharing sites.

FORD BETS MODELS’ HOME VIDEOS ARE RUNWAY HITS

The modeling agency is setting up a branded channel on YouTube and equipping contestants with Pure Digital’s Point & Shoot camcorders to document and broadcasting their experiences in video diaries.

Uses
Article from NY POST.

Ford Modeling Agency