Flip Video + YouTube: Promote Your Business

Online Video Marketing: Ten Ways You Can Use YouTube To Promote Your Online Content

YouTube is nothing less than an online video phenomenon and if you aren’t already using it as a tool to promote yourself or your online content, you should really give it some thought. Here’s why:

Having already served up over 1.73 billion video views and 45 terabytes of video footage to the world, YouTube is everyone’s first port of call when they want to search for online video.

While it might not be the best featured or even best quality service for video producers, it is by a long shot the most popular. If you are a blogger, marketer, film maker or any other kind of online publisher or entrepreneur, you stand to gain a lot by getting some exposure on YouTube.

But how do you get your content noticed, when there are 6.1 million videos for your audience to choose from? Certainly, there is no replacement for making or aggregating great content, but there are several ways that you can make your presence felt, and drive traffic back to your own website.

In this guide to getting the best out of YouTube from a marketing perspective, I take you through an assortment of YouTube strategies and features that you can use to raise your profile, whether you create your own videos, or act as a video NewsMaster, selecting and grouping other people’s video for your niche-audience.

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Originally written by Michael Pick for Master New Media and originally published as: “YouTube Video Marketing: Ten Ways You Can Use YouTube To Promote Your Online Content“