Every Company’s a Media Company

By Edward Cone , CIO Insight

Here are five tips to create and execute a winning online multimedia strategy.

A documentary crew is taking a long look at Ford Motor Co., and the camera does not flinch from the bad news. Footage shot on July 20, 2006—the day the struggling automaker reported a $123 million loss for the second quarter of last year—shows Kevin Tynan, an analyst with Argus Research, explaining his “sell” rating on Ford stock, and predicting that it will be difficult for the company to meet its turnaround schedule. Barron’s senior editor Jay Palmer then appears on screen, noting grimly that Ford must stop the bleeding to survive. And Mark Fields, president of Ford’s North and South American business, admits he was surprised by some of the external factors that hit the bottom line…  Every Company’s a Media Company