Short video made with Point & Shoot Cam

http://www.youtube.com/watch?v=AOSCObJqp8w

Ford Models Uses Pure Digital Camcorder for YouTube site

See for yourself http://www.youtube.com/fordmodels

Success With Video Blogging

February 15, 2007
By Edward Cone
Beet.tv founder Andy Plesser shares his thoughts on why companies should get into the video blogging game.
Andy Plesser is the founder of New York City-based Plesser Holland Associates, which advises companies and nonprofits on creating and using Web media, especially video. The firm also created the popular video-blogging site Beet.tv, which posts interviews with Web personalities and thought leaders. Plesser spoke with Senior Writer Edward Cone about the “mediafication” of all sorts of organizations.

Plesser: If you are a company with something interesting going on, it’s important to understand that video clips can help you grow virally. At some level, it’s the economics of reputation: You want to be seen as authoritative in your field. Businesspeople may inspire or lead best by performing on a physical stage, where words are spoken aloud and gestures matter—not via the written word, which is often bland. When you can just whip out your iMac and get a message out to prospective clients, it starts to make sense in terms of time and effort.

What should companies be saying in these videos?
Video blogging is like an informational TV channel, a travel channel or a trade publication. It has to be tailored for the strategy of the company, whether that means communicating closely with consumers or customers, creating brand loyalty, or providing service information. Companies can use video blogs to provide really valuable information, not just about how great their car or computer is, but about what’s happening in the automotive world, or what’s exciting in the larger market. It’s about creating media that’s interesting, not just a sales job.

How do you find the right audience for this stuff?
Having a robust e-mail list and strong Web presence are good starts. Proper search terms and the use of RSS feeds can even the playing field for small companies. This is supposed to be easy: Coded flash video can be used effectively in platforms that already exist, and in a seamless way—expensive streaming and servers are not essential. But you want to do it right, with integrity and editorial excellence. My approach is to create video on a blog platform, with text as metadata, and cross links to other sites and other people. That builds audience, authority, searchability and Google juice. It’s got to be searchable, or else it may get lost.

Every Company’s a Media Company

By Edward Cone , CIO Insight

Here are five tips to create and execute a winning online multimedia strategy.

A documentary crew is taking a long look at Ford Motor Co., and the camera does not flinch from the bad news. Footage shot on July 20, 2006—the day the struggling automaker reported a $123 million loss for the second quarter of last year—shows Kevin Tynan, an analyst with Argus Research, explaining his “sell” rating on Ford stock, and predicting that it will be difficult for the company to meet its turnaround schedule. Barron’s senior editor Jay Palmer then appears on screen, noting grimly that Ford must stop the bleeding to survive. And Mark Fields, president of Ford’s North and South American business, admits he was surprised by some of the external factors that hit the bottom line…  Every Company’s a Media Company

Ford Models is Now a “Media Company”…..And You Can Be One Too!

Here’s an interview by Beet tv with John Caplan, President of Ford Modeling, the world largest and best known modeling agency. Ford is providing scores of models with camcorders and handling uploading to YouTube, Revver and other video sharing sites.

FORD BETS MODELS’ HOME VIDEOS ARE RUNWAY HITS

The modeling agency is setting up a branded channel on YouTube and equipping contestants with Pure Digital’s Point & Shoot camcorders to document and broadcasting their experiences in video diaries.

Uses
Article from NY POST.

Ford Modeling Agency